Victoria Brodie
Senior Marketing Automation Manager: Existing customers & automation
What I do at FreeAgent
My team and I are responsible for the entire lifecycle of customer communications, from onboarding and engagement to retention, creating, implementing, and optimizing them. We focus on developing compelling, data-driven communications that delight our small business customers at every interaction.
We prioritise a customer-centric approach, believing that sustainable growth comes from building lasting relationships, not simply acquiring new customers
Why FreeAgent
FreeAgent offers a truly fantastic work environment, largely thanks to its positive culture and supportive, collaborative team. While it's a dynamic, fast-paced environment with a scale-up feel, it's also incredibly supportive. Be ready to dive in and get involved!
Who am I?
With over 20 years in marketing across financial services and SaaS, I joined FreeAgent nearly four years ago. My experience spans customer acquisition and conversion, but my true passion is customer engagement and retention. I've worked with across a range of products, from credit cards and pensions to savings, investments, and now, FreeAgent's impactful accountancy software for small business owners.
Advice for prospective candidates
If you're passionate about using data, insights, and performance analysis to drive customer engagement through testing and continuous improvement, FreeAgent is the perfect place for you to thrive. Embrace the fast-paced nature of the work, and you'll find ample opportunities to grow and succeed.