Laura Kelly
Lead Editor (Small Business and Corporate)
What I do at FreeAgent
As Lead Editor in the Small Businesses and Corporate stream, I manage a team of writers, setting them up for success to create excellent, engaging content that supports FreeAgent’s business objectives.
I collaborate with key stakeholders in the Small Business Marketing team to develop and execute content strategies to attract, acquire, engage and retain small business owners. Working with stakeholders from across the business, I also use content to communicate corporate messages to relevant audiences.
Why FreeAgent
FreeAgent has a great collaborative and supportive culture, in which people can really make an impact.
Who am I?
I've been with FreeAgent since 2024. Before that, I worked as a journalist for many years - including as the Culture Editor of The Big Issue, a columnist for Holyrood magazine, and a contributor to various other outlets, including BBC NI, The Skinny and IQ. On the marketing side, I worked on the cultural programme for the Commonwealth Games in Glasgow, Celtic Connections festival and Tramway. I also used to run Magfest (a festival of magazines) and the PPA Scottish Magazine Awards.