Charlie Bell
Head of Creative Design
What I do at FreeAgent
Head of Creative Design
Who am I?
I’m a seasoned creative leader with a passion for turning ideas into award-winning work. Since May 2024, I’ve been the Head of Creative Design at FreeAgent, steering the brand’s creative vision and ensuring everything we produce is bold, cohesive, and standout.
Before that, I spent 12 years at Whitespace (later Dentsu Creative) as Creative Director and Design Director, where I played a key role in the agency’s growth, leading teams to deliver award-winning campaigns for international clients. From shaping creative strategies to seeing projects through to delivery, I’ve always relished the challenge of helping brands succeed with creativity and confidence.
As a Senior Designer at Blonde (Leith Agency’s sister company), I expanded into UX design and social media campaigns. Highlights include designing a mobile-first platform for Nando’s that boosted online orders and creating award-winning social content for IRN-BRU.
Earlier in my career, as a Designer at Whitespace (I left and then returned), I delivered interactive campaigns for clients like The Edinburgh Festival Fringe, NHSScotland, and The Royal Bank of Scotland—producing work that garnered industry recognition.
Across every role, I’ve been driven by creativity, collaboration, and a commitment to delivering thoughtful, standout solutions that make an impact.
Advice for prospective candidates
You might think Accountancy Software sounds a bit dull but I can tell you the way our team operate it's anything but. We're looking for people who really enjoy doing what they do and want to be part of a team that love creativity and design.